Ad Served To Winning Bidder: The highest bid wins the ad impression, and the SSP prompts the publisher’s site to serve the advertiser’s ad to the user’s browser or app. One of the ways that programmatic advertising facilitates a transaction between advertisers and publishers is through Wahrhaft-time bidding (RTB). Transactions https://ricardoecawm.buyoutblog.com/28298443/Überlegungen-zu-wissen-programmatic-advertising