Objective: The objective of the article is to analyse the effects of the Covid-19 pandemic on the Brazilian franchise sector and to identify the main strategies adopted by companies to mitigate the negative impacts of the crisis. Method: The empirical research. using qualitative exploratory methods. was based on three in-depth interviews with franchising sector stakeholders. https://www.roneverhart.com/UICIDEBOY-x-REVOLVER-BUNDLE-2023-FALL-ISSUE-W-LONG-TERM-EFFECTS-OF-SUFFERING-LP-SING-ME-A-LULLABY-MY-SWEET-TEMPTATION/