This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence of hedonic market value on obsessive-compulsive buying by integrating brand attachment and customer-based brand value as key factors.... https://www.ensemblecarpediem.com/product-category/cupcake-and-cake-boxes/